Welcome to the world of BAKEUP. Ignited by the cosmic collision of two artistic visionaries — one from the world of beauty and one from music — BAKEUP was born from a shared passion for storytelling and freedom of expression. Unique art forms for your NFP!
Daz 3D has joined forces with BAKEUP to offer boundary-breaking digital makeup looks and unique facial adornments that range from fresh and functional to ethereal and fantastical. BAKEUP is on a mission to let every face tell its own story.
Founded in the space created by emerging technology, BAKEUP is a digital-first brand pushing the boundaries of experiential beauty and self-expression.
Diversity | Inclusivity | LGBTQ+ Ally
BAKEUP is built for the now, where function meets fantasy and artistry meets utility. Transcending the traditional confines of today’s beauty standards. BAKEUP is providing the tools you need to tap into your truth and embrace your wildest imagination.
At BAKEUP we live and play in the beauty multiverse, where beauty can be anything you want it to be. BAKEUP meets you where you are on your journey of self-expression, whether it’s in front of your mirror, in the metaverse or somewhere in between.
Grace Gaustad is a sing-songwriter based in LA. Grace is a multimedia curator, whose debut album was accompanied by a full length film, artwork, poems, and YouTube videos. As a multimedia curator, she actively maintains a safe haven for a generation beset with anxiety, depression, suicidal thoughts, uncontrolled emotions, and tendencies to self-harm. Grace has dealt with her own mental health complications and experienced bullying in the past, and this is a big part of Grace’s art and expression, and at the heartbeat of BAKEUP and their vision for web3.
Born and raised in London, Jo Baker ingeniously translated her passion for fine art into an obsession with the make-up medium. Her innate understanding of crafting unique hues and creating magic-hour glows have influenced her foundational understanding of color and texture. Jo was working with M.A.C. Cosmetics and in fashion circles when she was selected by musician Usher to design looks for his world tour. This would eventually relocate Jo to Los Angeles, where she has become a go-to for photographers wanting the perfect mix of fashion and beauty, including Nagi Sakai, David LaChapelle, Max Abadian, Jan Welters & Douglas Friedman to name a few. Her work has been featured in magazines such as ELLE, W, Italian Vogue, InStyle, Dazed and Confused, among many others. Her red carpet regulars include Salma Hayek, Paris Jackson, Natalie Portman, Ruby Rose, Leslie Mann, Emmy Rossum & Teresa Palmer.
Daz 3D is a leader in NFT strategy, marketing & full-stack development, including generative PFP collections. The company has worked with iconic brands like Warner Brothers, Champion, Coca-Cola, Samsung, Louis Moinet, and others to create cross-chain NFT collections and wearables for the metaverse. In 2021 it partnered with RTFKT (now Nike) to bring 3D utility to CloneX, and Daz has several PFP projects slated for 2022.